In 2017, Welcome All Beauty’s founder and bestselling author Gaby Natale was travelling across the USA on a book tour when she realized that she was spending a lot of time getting her hair ready for meetings, TV interviews and book signings. A lot of time.

Having what she calls “notoriously poor hair skills”, she decided to come up with her own hair hacks. After months of trying different combinations of hairpieces and extensions, she created an arsenal of “camera-ready” looks that she could finish in under five minutes, without professional help.

That’s how Welcome All Beauty was born. As an affordable, smart and super quick way of having picture-perfect hair.